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LUNGO

A Hong Kong coffee brand drawn like a lost pulp poster

Lungo (朗高) is a Hong Kong specialty-coffee label. I handle the illustration and brand graphics — every bag label, the shop posters, and the artwork that carries onto apparel and merch. Each origin gets its own scene drawn in the language of old Hong Kong pulp: matchbox borders, halftone skies, folk heroes and cha-chaan-teng slang, printed loud. The point was a coffee brand that looks like it was already sitting in a corner shop in 1965 — so the whole thing reads as one world, not a logo stamped on a bag.

The full Lungo label range laid out — dozens of illustrated coffee pouches on a pink ground

Salted Egg Salad Bagel poster — a folk hero riding a golden goose, green and orange, in the Lungo house style

Marching into Fortress Hill poster — coffee-cup soldiers storming a cannon, a play on 進軍炮台山

Lungo badge label — a convertible cruising past palm trees and a Hong Kong skyline

Someone on the street in a Lungo hoodie — an Eight Immortals crossing the sea print on the back, iced coffee in hand

A Lungo tee worn on the street — a Yat Si Mou Sing telescope graphic across the back

Lungo coffee bags standing on a wooden shelf, labels facing out

Two people at the Lungo counter putting up the menu board, both in printed Lungo tees

Lungo coffee bags in the wild, on a dessert-hued shelf below pastel cups

Salted Egg Salad Bagel posters pasted in the Lungo shopfront window

Studio

Personal · Commissioned

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