KEITH CHEUNG DESIGNER
WORK STUDIO

Product designer working between business and craft.

Selected Work(3)

Hang Seng One year inside a bank's design system
Hang Seng
VirgoPay A consumer on/off ramp, and the brand that came out of it
VirgoPay
Cyclopes Designing trust for an algorithm that picks your school
Cyclopes

All Work(7)

Clients Description Tags
Virgo A rebrand that had to reposition the company. Brand · Design system · Mascot Virgo Payments Fiat-to-fiat for Canadian corporates — infrastructure, not crypto. UI/UX · Brand · Enterprise VirgoPay Business A consumer brand applied to a product with approvals. UI/UX · Design system Starbucks HK A 21-day wellness minisite. UI/UX · Web 818Go Direction on a project with no build budget. Brand · Art direction HSBC Reward+ Mini games for an audience that doesn't play games. UI/UX · Illustration · Motion Plutux Where the crypto work started. Brand · Motion · Character
About

Hong Kong agency taught me speed and commercial range. Toronto in-house taught me depth and design systems. The view I've ended up with: design is most useful when it's part of figuring out what to build, not just how to render it.

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