818Go
Branding & Minisite
Client
818Go specializes in hairy crabs and caters to group purchases. They require a branding design and a small web page to enhance their online presence.
While Hairy Crab has traditionally operated with a conventional business model, the market has evolved rapidly in recent years. This makes it crucial for businesses like 818Go to avoid stagnation and remain competitive. By incorporating digital solutions, the brand now offers customers the convenience of easy online ordering. Additionally, the automated system has led to significant improvements in the efficiency of logistics and sales.
Objectives
I was responsible for overseeing the brand design and supervising a designer for the UI/UX of 818Go.
The objective of the brand is to cultivate a youthful and dynamic image for 818Go. As traditional hairy crab brands typically employ Chinese fonts in their designs, I incorporated graffiti elements to infuse the unique characteristics of hairy crab sauce.
When selecting the brand colors, it was crucial to create a distinct impression from traditional brands. To achieve this, I opted for a combination of orange and dark blue, as these colors are not only complementary but also highly attention-grabbing.
The primary focus of the webpage was to keep it simple and user-friendly, allowing customers to easily navigate and understand the brand's concept while facilitating their ordering process. Additionally, the webpage includes information about hairy crabs to educate customers on handling and eating them.
