Cyclopes
Responsive Web Design & Branding
Client
Cyclopes Limited is a Hong Kong-based startup education consultancy that uses data on education hotspots and an algorithm to help students find the best-fit college.
Objectives
As a UI/UX Designer, I helped Cyclopes achieve their mission by building a responsive website design and branding design system. The new website is user-friendly, visually appealing, and mobile-responsive, ensuring that students and families can access the information they need on any device. The branding design system provides a consistent look and feel across all of Cyclopes' marketing materials, building brand recognition and trust with their clients.
The objective of this project is to create a student-centered platform for Cyclopes Limited that uses an algorithm to identify the best-fit college for each student. The platform will include a function that collects student preferences and needs through a series of questions, ensuring that the college recommendations are personalized and relevant.
Our goal is to create a user-friendly and engaging platform that empowers students to take an active role in their college search process and supports them in achieving their educational goals. By focusing on the needs and preferences of students, we aim to differentiate Cyclopes from traditional education consulting companies and provide a valuable service to students and their families.
The client desired a youthful, dynamic, and credible brand image. After discussing with the client, we decided to create an iconic character. As the brand primarily focuses on self-service education counseling, we represented the webpage using illustrations instead of traditional real person images.
The illustrations are mainly simple lines and colors, and the character is a cyclops, which is the client's request. It turns out that the cyclops is a representative of wisdom in mythology. The brand uses this story to express that it can lead students to find their way. During the design process, many different versions were modified, mainly because of the Cyclops' huge body and intelligent image. The final version shows a tall and thin figure with glasses and a suit.