HKMA
Music Video
Client
The Hong Kong Monetary Authority (HKMA) is a government department independent of the Hong Kong government.
During the Chinese New Year period, the client wanted to promote the use of electronic red packets or new year banknotes by Hong Kong citizens. Therefore, they approached CMRS and I had the opportunity to participate in the animation production.
Objectives
I was responsible for the motion graphic design of a project commissioned by HKMA to promote the use of electronic red packets and new year banknotes among Hong Kong citizens during the Lunar New Year.
Upon receiving the brief and character design drawings from CMRS, I created a storyboard to establish a consensus on the actions. The motion graphics were then designed based on the agreed storyboard.
The project went smoothly, and later, HKMA added a video to be showcased at their annual dinner.
