The HSBC's (Hong Kong) reward+ periodically launches small games that allow users to earn points. I was fortunate enough to be involved in the design of two of these games.
The target audience for the HSBC Hong Kong's reward+ program games is general HSBC users. Therefore, the game design is primarily focused on simplicity and clarity.
To ensure ease of use, the games are designed with simple operation in mind. In addition, we incorporated motion graphics to enhance the dynamic nature of the games.